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YouTube Removes The Nun’s Ad Campaign Following Jump-Scare Complaints

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Video-sharing site YouTube has halted an advertisement campaign for the fifth film in the Conjuring series, The Nun, following multiple complaints.

The six-second trailer had run in front of innocuous and otherwise unrelated videos, and displayed a generic volume sign increasing, before lowering down to mute. The titular nun – with her sunken green eyes, pale skin, and gaping maw – would then flash on to the screen, accompanied by an unsettling sound effect.

YouTube have since apologised for the advertisement, which they say “violates our shocking content policy“. The site acknowledged that “promotions that are likely to shock or scare” aren’t allowed to run without limitations, and trailers for horror films are almost always relegated to searchable videos as opposed to pre-video commercials.

The Nun is due for release on the 7th of September, and will follow a priest and a novitiate investigating the apparent-suicide of a lady of the cloth in 1952 Romania. It will star Demian Bichir, Taissa Farmiga, and Jonas Bloquet, and has been directed by Corin Hardy (The Hallow).

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