On February 26th, Rotten Tomatoes made the unprecedented decision to scrap their ‘Want To See’ percentage rating on forthcoming movies, following several controversies – most notably a dedicated ‘reviewbombing’ campaign by fragile manbabies on the page for the superhero feature film Captain Marvel.
Now that the movie is out, and said infants have resumed their pride-wounded screeching in the film’s audience reviews section – in vain, it’s important to note, as the movie is a $500+ million smash hit with an 81% critics score – Rotten Tomatoes is reportedly considering further measures to curb trolls. Indeed, going forward a user may be asked to verify that he or she has seen the film in question before being allowed to post a critique (though what such a prompt would look like in practice is anybody’s guess).
It’s the lack of having seen the film which is reportedly such a sticking point for Rotten Tomatoes. The audience reviews section is designed as such to be for ordinary people to give their thoughts on a film they’ve just seen, and to hopefully help other ordinary people make informed decisions. It is not, as some have seen it, a comments section for one to air one’s gripes about an actress’ political beliefs.
“We are disappointed that there was a group of people who were obviously very passionate and who had a negative opinion of the movie, whether they saw it or not,” Dana Benson, vice-president of communications for Fandango (who own Rotten Tomatoes) said in a statement to press, “[As such], we are in the middle of evolving the audience score. We want to ensure its credibility.”
Captain Marvel is in UK cinemas now, rated 12A.
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