It’s Hollywood’s worst-kept secret; Marvel Studios’ chief Kevin Feige wants an Oscar. And not just a technical Oscar either. Following in the footsteps of Walt Disney, Feige’s ultimate goal is for one of his movies to win Best Picture. With Black Panther being a cultural juggernaut, the producer-extraordinaire sees it as his best chance yet and has reportedly hired veteran award strategist Cynthia Schwartz’s company – Strategy PR – to push for the nomination.
However, The Academy themselves threw a spanner in the works last month, when they announced the introduction of a brand new category at next year’s awards ceremony: Best Achievement in Popular Film. With Black Panther presently the highest-grossing film of the year domestically, and the second-highest internationally, it’s the clear favourite to win in the new category (at least, to the best of everyone’s knowledge – The Academy have, frustratingly, refused to define the new award). However according to King T’Challa himself, Black Panther actor Chadwick Boseman, that’s not the goal.
“We don’t know what [Best Popular] is, so I don’t know whether to be happy about it or not,” Boseman told The Hollywood Reporter, “What I can say is that there’s no campaign for Popular Film; like, if there’s a campaign, it’s for Best Picture, and that’s all there is to it.”
“A good movie is a good movie,” the Get On Up star continued, “and clearly it doesn’t matter how much money a movie makes in order for it to be ‘a good movie’ because if [it did], the movies that get nominated and win [predominantly low-grossing, highly-praised art-house fare] wouldn’t get nominated; and if it doesn’t matter, it doesn’t matter on both sides. For my money, the only thing that matters is the level of difficulty.”
“What we did was very difficult. We created a world, we created a culture … we had to create a religion, a spirituality, a politics; we had to create an accent; we had to pull from different cultures to create clothing styles and hair styles. It’s very much like a period piece. … So, as far as that’s concerned, I dare any movie to try to compare to the difficulty of this one. And the fact that so many people liked it — if you just say it’s [only] popular, that’s elitist.”
Chadwick has a point – the gross of a film has never, and should not, affect a film’s chances at winning Best Picture. However, whilst The Academy has made clear that a film can be nominated for both Best Film and Best Popular (frustrating many members who have then rightfully asked what the point is), they have somewhat written themselves into a corner when it comes to Black Panther. See, through a very specific sequence of events, The Academy have manufactured a situation where the most likely events to play out on the night will be Damien Chazelle’s buzzy First Man, a movie with an all-white cast and crew, winning Best Picture… whilst the all-black cast and crew of Black Panther accept the new ‘separate but equal’ award for Best Achievement in Popular Film. Yikes.
Black Panther is available on Digital, DVD, Blu-Ray and 4K now, and is rated 12A.
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