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‘Beauty and the Beast’ Becomes Most-Watched Trailer in 24 Hours



The first teaser trailer for Disney’s live-action Beauty and the Beast was viewed a record 91.8 million times in its first 24 hours—besting previous champ Star Wars: The Force Awakens, as well as Captain America: Civil War, and Avengers: Age of Ultron.

The second teaser trailer for Force Awakens garnered 88 million views, followed by 61 million views for Captain America: Civil War, 55 million views for the second teaser for Force Awakens, and 34 million views for Avengers: Age of Ultron, according to Disney.

Beauty and the Beast, directed by Bill Condon, is a retelling of Disney’s classic 1991 animated film that stars Emma Watson as Belle and Dan Stevens as the Beast. Kevin Kline, Luke Evans, Josh Gad, Ewan McGregor, Stanley Tucci, Gugu Mbatha-Raw, Audra McConald, Ian McKellen, and Emma Thompson also star in the film, which hits cinemas March 17, 2017.